Sian Sparkes
About Sian Sparkes
Sian Sparkes serves as the Marketing Communications Director EMEA at Verint, a position she has held since 2017. With extensive experience in marketing management across various companies, she has developed strong skills in event delivery and lead generation campaigns.
Current Role at Verint
Sian Sparkes serves as the Marketing Communications Director EMEA at Verint, a position she has held since 2017. Based in Weybridge, England, she oversees marketing communications strategies across the Europe, Middle East, and Africa regions. Her role involves managing diverse marketing initiatives and ensuring effective communication of the company's value propositions to various stakeholders.
Previous Experience at Verint
Prior to her current role, Sian Sparkes worked at Verint as a Senior Marketing Manager EMEA from 2014 to 2017. During her tenure in London, she focused on developing and implementing marketing strategies tailored to the EMEA market. She also held the position of Marketing Manager for the UK, Southern Europe, and South Africa from 2013 to 2014, contributing to the company's regional marketing efforts.
Professional Background
Sian Sparkes has a diverse marketing background with experience in various organizations. She worked at Imago Techmedia as a Senior Marketing Manager from 2010 to 2013 and held the role of International Marketing Manager at digiLED (UK) Ltd from 2006 to 2010. Additionally, she was an International Marketing Manager at Lighthouse Technologies Ltd. from 1999 to 2004 and briefly worked at Cisco Systems in 2006.
Education and Language Skills
Sian Sparkes holds a Bachelor of Arts degree in Spanish & Latin American Studies from the University of Portsmouth, where she studied from 1988 to 1992. She also obtained a Postgraduate Certificate in Education (PGCE) in Spanish & French from the University of Roehampton in 2005. Her language skills include proficiency in Spanish and French, which enhance her ability to communicate in multilingual environments.
Event Management Expertise
Sian Sparkes has successfully delivered live, hybrid, and online events across the EMEA region. Her expertise in managing diverse event formats showcases her ability to adapt to different audience needs and technological requirements. She collaborates with global teams to execute lead generation campaigns and secures thought leaders to support both digital and live initiatives, demonstrating her networking and organizational skills.