Tapan Patel
About Tapan Patel
Tapan Patel is the Senior Director of Go-To-Market and Product Marketing at Verint, where he focuses on developing strategies for Conversational AI and Self-Service CX portfolios. With extensive experience in product marketing and engineering, he has held various roles in reputable companies and holds multiple degrees in engineering and business management.
Work at Verint
Tapan Patel currently serves as the Senior Director of Go-To-Market (GTM) and Product Marketing at Verint, a position he has held since 2023. In this role, he focuses on developing go-to-market strategies for Conversational AI and Self-Service Customer Experience (CX) portfolios. He oversees the creation of sales and partner content to support enablement efforts and collaborates closely with sales teams to enhance customer acquisition, expansion, and retention strategies.
Previous Experience at SAS
Tapan Patel has extensive experience at SAS, where he held multiple roles over a span of 15 years. He began as a Senior Market Research & Competitive Intelligence Analyst from 2002 to 2007. He later transitioned to Senior Product Marketing Manager from 2007 to 2012 and then served as Principal Product Marketing Manager from 2012 to 2016. Most recently, he was a Senior Manager in Marketing from 2017 to 2022. His tenure at SAS contributed to his expertise in market analysis and product marketing.
Education and Expertise
Tapan Patel has a solid educational background. He earned a Bachelor of Engineering (B.E.) in Environmental Engineering from Gujarat University from 1988 to 1993. He furthered his education with a Master of Science (MS) in Information Technology Management from North Carolina State University from 1998 to 2000. Additionally, he obtained a Master of Business Administration (MBA) in Marketing/Marketing Management from Sardar Patel University from 1993 to 1995. In 2022, he also studied at the Product Marketing Alliance.
Career Background
Before joining Verint, Tapan Patel held various positions in different organizations. He worked as a Senior Product Engineer at Baxter International Inc. from 1996 to 1998 in Mumbai, India. He also served as a Senior Project Engineer at CONSULTECH ENVIRONMENTAL from 1998 to 2000 and as a Principal Product Manager at GXS from 2000 to 2002, both in the Raleigh-Durham, North Carolina Area. Additionally, he briefly worked as Director of Product Marketing at Genesys in 2022.
Strategic Focus and Contributions
Tapan Patel has a strong focus on creating compelling customer narratives and positioning within the Conversational AI and Generative AI market segments. He utilizes a data-driven mindset to enhance customer acquisition, retention, and growth strategies. His strategic contributions include overseeing the development of sales and partner content and collaborating with sales teams to execute effective customer engagement strategies.