Ethan Baker
About Ethan Baker
Ethan Baker serves as the Director of Content Development at Veritone, Inc., where he has significantly enhanced the company's brand voice and content strategy since 2021. He has a background in Creative Writing and Music Theory, and has contributed to various industry publications while achieving notable increases in user engagement and website traffic.
Work at Veritone
Ethan Baker has been with Veritone, Inc. since 2021, currently serving as the Director of Content Development. In this role, he has contributed significantly to the company's content strategy and brand messaging. He has developed 20 messaging guides to align Veritone's product portfolio with the new brand voice. Baker has successfully launched two new websites and partnered with executive leadership to enhance the Veritone brand voice. His efforts have led to a notable 40% increase in referral traffic to Veritone.com and a 700% increase in average daily visitors to case studies.
Education and Expertise
Ethan Baker's educational background includes studies at Saddleback College, where he focused on Music Theory and Composition, and earned an Associate of Arts in Liberal Studies from 2009 to 2012. He then attended California State University-Long Beach, studying Creative Writing and Literature from 2012 to 2014. His academic foundation supports his expertise in content development and writing, particularly in the context of technology and artificial intelligence.
Achievements
During his tenure at Veritone, Ethan Baker has achieved significant milestones. He ghostwrote thought leadership articles on AI that were published in notable outlets such as Forbes and AdAge. His contributions helped Veritone win several awards, including the NAB Show Product of the Year 2021 and the IABM BaM Award 2021. Additionally, he played a key role in launching the Veritone Podcast, Adventures in AI, and implemented a new content creation tool, Ceros, to enhance engagement.
Content Development Initiatives
Ethan Baker has led various content development initiatives at Veritone. He has successfully increased blog traffic, achieving a 95% rise in new users, with 80% of that traffic being organic. His leadership in content strategy has resulted in a substantial increase in daily visitors to case studies, reflecting his ability to drive audience engagement and content effectiveness.