Lena Oliver
About Lena Oliver
Lena Oliver is a Data/Media Analyst currently employed at Veritone, Inc. in New York, having previously worked at Deutsch NY and other organizations, with a strong educational background in Information Management and Technology and Communications from Syracuse University.
Current Role at Veritone
Lena Oliver currently serves as a Data/Media Analyst at Veritone, Inc. since 2022. In this role, she utilizes her analytical skills to interpret data and provide insights that inform media strategies. Her work is based in New York, New York, where she contributes to projects that aim to enhance data-driven decision-making within the organization.
Previous Experience in Media Planning
Before joining Veritone, Lena worked as a Media Planner at Deutsch NY from 2020 to 2022. During her tenure in Marina Del Ray, California, she was responsible for developing media strategies and planning campaigns that aligned with client objectives. This role allowed her to gain valuable experience in the media landscape and client relations.
Educational Background
Lena Oliver holds a dual degree in Information Management and Technology and Communications from Syracuse University. She studied at the S.I. Newhouse School of Public Communications and graduated Cum Laude in May 2019. Her education provided her with a solid foundation in both analytical and creative disciplines, which she applies in her professional career.
Early Career and Internships
Lena's early career includes various internships and positions that shaped her expertise. She served as a Digital Strategy Intern at NewGround PR & Marketing in 2017 and as a Digital Intern at Highwire PR from 2019 to 2020. Additionally, she held roles such as Data Analyst at Syracuse University School of Information Studies and Digital News Director at CitrusTV, where she honed her skills in data analysis and digital media.
Passion for Data Storytelling
Lena Oliver is passionate about using data to tell stories. She combines her analytical capabilities with creative skills to develop insights that positively impact communities and wellbeing. This passion drives her work in media analysis and campaign building, allowing her to effectively communicate consumer insights.