Paul Cramer
About Paul Cramer
Paul Cramer serves as the Managing Director of Media and Broadcast at Veritone, Inc., where he has worked since 2017. He has a strong background in the media industry, having held various executive roles at Triton Digital and other organizations, and has significantly contributed to revenue growth and international client acquisition.
Work at Veritone
Paul Cramer has served as the Managing Director of Media and Broadcast at Veritone, Inc. since 2017. During his tenure, he has secured the company's first international clients in the EMEA, Oceana, and LATAM regions. He launched a joint venture in Canada, which resulted in Veritone's adoption by all six major Canadian broadcast companies. Cramer has also developed and executed go-to-market strategies for four new offerings, including an attribution application, ad network, content analytics, and synthetic voice offerings. Under his leadership, Veritone has experienced significant revenue growth, increasing by 1700% and achieving a total contract value revenue of $39.7 million.
Previous Experience at Triton Digital
Before joining Veritone, Paul Cramer held several key positions at Triton Digital. He served as Executive Vice President, Publisher Development for North America from 2013 to 2017. Prior to that, he was the Executive Vice President and Director of Affiliate Relations and Market Activation for a brief period in 2013. Cramer also held the role of Senior Vice President of Interactive Solutions from 2010 to 2011 and Vice President/Manager of Interactive Solutions from 2008 to 2010. His extensive experience at Triton Digital included building a new ad network from scratch, which generated $8.5 million in annual revenue across over 600 radio stations.
Education and Expertise
Paul Cramer holds a Bachelor's Degree in Management Sciences from St. Bonaventure University. He furthered his education by obtaining a Master of Business Administration (M.B.A.) from the same institution. Additionally, he studied at the University of Oxford, where he gained international experience. Cramer is recognized for his expertise in media and broadcast, particularly in areas such as AI, attribution, and broadcast analytics, which he frequently discusses in industry trade publications.
Industry Engagement and Contributions
Cramer actively participates in the media and broadcast industry by speaking and moderating at various conferences, including the National Association of Broadcasters and the Society of Motion Picture and Television Engineers Symposium. He contributes to industry trade publications, sharing insights on topics related to AI, attribution, and broadcast analytics. His engagement in these forums highlights his commitment to advancing the industry and sharing knowledge with peers.