John Atchison
About John Atchison
John Atchison serves as the Global Head of Partner and Field Marketing at Versa Networks, a position he has held since 2020. He has extensive experience in partner marketing, having previously held leadership roles at companies such as Sage, Oracle, and VMware.
Work at Versa Networks
John Atchison has served as the Global Head of Partner and Field Marketing at Versa Networks since 2020. In this role, he has been responsible for developing and executing marketing strategies that enhance partner engagement and drive field marketing initiatives. Under his leadership, Versa's ACE Partner Program received a 5-Star CRN rating for three consecutive years, from 2021 to 2023, reflecting the program's effectiveness in the industry.
Previous Experience in Marketing
Before joining Versa Networks, Atchison held several key marketing positions. He was the Director of Global Partner & Strategic Alliances Marketing at Sage from 2016 to 2019. Prior to that, he worked at Oracle as the Director of Oracle Linux Marketing & Enablement for one year. His experience also includes a role at Sun Microsystems, where he served as Senior Manager in Business Development for four years. Additionally, he was the Director of Global Partner & Strategic Alliances Marketing at Apstra for one year before its acquisition by Juniper Networks.
Education and Expertise
Atchison holds a Master of Business Administration (MBA) from Saint Mary's College of California, where he studied Management. He also earned a Bachelor of Science (BS) in Marketing/Marketing Management from San Jose State University. His educational background supports his extensive experience in partner and field marketing across various technology companies.
Achievements in Channel Marketing
John Atchison has received notable recognition for his contributions to channel marketing. He was awarded the 2023 CRN Inclusive Channel Leader Award, which acknowledges his efforts in promoting diversity and inclusion within the industry. Additionally, he developed and launched six global integrated partner campaigns for Oracle in a record time of three months, focusing on major partners such as HPE, Cisco, Lenovo, and Dell. His initiatives have also earned accolades, including Channel Program of the Year and Channel Deployment of the Year in 2021 and 2023.
Leadership Roles in Technology Companies
Throughout his career, Atchison has held various leadership roles in prominent technology companies. He was the Leader of Global Distributor/Channel Development for Data Center & Cloud at Juniper Networks from 2010 to 2014. At VMware, he directed the Global Partner Demand Center for one year, where he presented a holistic go-to-market strategy to partners. His extensive experience in these roles has equipped him with a deep understanding of partner dynamics and market strategies.