Michelle Viray
About Michelle Viray
Michelle Viray serves as the Director of Customer Advocacy at Versa Networks, bringing extensive experience in customer marketing and communications. She has a strong background in loyalty programs and cross-functional collaboration, having held various senior marketing roles at notable companies over the past two decades.
Work at Versa Networks
Michelle Viray serves as the Director of Customer Advocacy at Versa Networks, a position she has held since 2024. In this role, she focuses on enhancing customer engagement and loyalty through tailored programs. Her responsibilities include collaborating with various teams to align marketing strategies with customer needs and expectations.
Education and Expertise
Michelle Viray earned her Bachelor of Science (B.S.) degree from the Leavey School of Business at Santa Clara University, where she studied Marketing and Economics. Her educational background provides a solid foundation for her extensive career in customer marketing and advocacy.
Background
Michelle Viray has a diverse professional background in customer marketing and internal communications. She began her career at Brocade, where she worked as a Specialist in Event and Field Marketing from 2000 to 2003. Over the years, she has held various senior management roles at companies such as McAfee, Sophos, Coupa Software, and TIBCO Software, focusing on customer programs and marketing communications.
Achievements
Throughout her career, Michelle has developed a strong expertise in customizing loyalty and rewards programs, which has significantly enhanced customer engagement. She is recognized for her ability to collaborate cross-functionally with diverse teams to achieve marketing goals. Additionally, her storytelling skills contribute to building and maintaining strong customer relationships.