John Horton

John Horton

Vice President Of Sales & Marketing @ Versant Diagnostics

About John Horton

John Horton is the Vice President of Sales and Marketing, known for his extensive experience in the lab industry and expertise in oncology, genetics, and personalized medicine.

John Horton - Vice President of Sales and Marketing

John Horton currently serves as the Vice President of Sales and Marketing. In this role, he oversees the strategic direction and operational activities associated with the sales and marketing initiatives. His comprehensive approach aims to enhance market penetration and drive revenue growth. This leadership position allows him to leverage his extensive experience in the healthcare industry, particularly in sales management within specialized fields.

Chief Commercial Officer at Baylor Genetics Intelligence Platform

John Horton previously held the position of Chief Commercial Officer at Baylor Genetics Intelligence Platform. While serving in this capacity, he was responsible for commercial strategy, including the development and implementation of various initiatives to promote the platform. His role involved ensuring the alignment of commercial activities with organizational goals and driving the platform’s success in the competitive market of genetic intelligence solutions.

Senior Area Director for Western Region at Progenity, Inc.

At Progenity, Inc., John Horton served as the Senior Area Director for the Western Region. His responsibilities included overseeing the performance and strategic direction of sales teams across this region. His leadership significantly contributed to the organizational goals and facilitated the expansion of Progenity’s market presence in the Western United States.

Sales Leadership Roles at QIAGEN and Digene, Inc.

John Horton has held influential sales leadership roles at both QIAGEN and Digene, Inc. In these positions, he focused on driving sales growth and implementing strategic initiatives that aligned with each company’s objectives. His responsibilities included leading sales teams, developing go-to-market strategies, and enhancing customer relationships in the molecular diagnostics field.

Early Career in Lab Industry at AmeriPath and Olympus America, Inc.

John Horton began his career in the lab industry, starting with positions at AmeriPath and Olympus America, Inc. These early roles provided him with foundational experience in the healthcare sector, where he gained insights into laboratory operations and product sales. This experience laid the groundwork for his subsequent leadership roles in sales and marketing within specialized healthcare markets.

Expertise in Oncology, Genetics, and Personalized Medicine

John Horton possesses expertise in oncology, genetics, and personalized medicine. His deep knowledge in these areas has been a significant asset throughout his career, enabling him to lead effectively and drive innovation within his teams. His expertise continues to contribute to his ability to develop and implement successful strategies in the rapidly evolving fields of healthcare and biotechnology.

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