Paige Besson
About Paige Besson
Paige Besson: SVP of Marketing
Paige Besson serves as the Senior Vice President (SVP) of Marketing. With a strong background in integrated marketing and strategy within the energy and utility sectors, she brings extensive experience to her current role. Besson is known for transforming marketing strategies and leading innovative initiatives in the energy industry.
Paige Besson's Role at McDonnell Group
At McDonnell Group, Paige Besson played a critical role in evolving the company from its public relations origins to a fully integrated marketing agency. Focusing exclusively on the energy and utility industry, she led initiatives to provide comprehensive marketing solutions that addressed the specific needs of this sector.
Energy and Utility B2B Marketing Benchmark Study
Paige Besson is recognized for launching the Energy and Utility B2B Marketing Benchmark Study. This unique study is the only one of its kind, designed to provide industry marketers with insights into the nuances of B2B marketing in the energy and utility space. This initiative has empowered marketers with valuable data and strategic direction.
Marketing Experience at Verdeeco
At Verdeeco, an energy analytics startup, Paige Besson served as the Vice President of Marketing. She played a pivotal role in marketing strategies that contributed to the company's growth and eventual acquisition by Sensus. Her experience at Verdeeco highlights her ability to drive marketing efforts in the tech and energy sectors.
Career Beginnings at Schlumberger
Paige Besson began her career at Schlumberger, a prominent technology company in the energy industry. This early experience provided her with foundational knowledge and skills that have informed her subsequent roles in senior-level marketing positions within various organizations.