Javier Ayala Ramirez
About Javier Ayala Ramirez
Javier Ayala Ramirez serves as the Country Manager at Vesta, where he conducts market research and leads marketing and sales teams to enhance the company's presence in the Mexican market. He has extensive experience in the electronic payments industry, having held various roles at notable companies such as BBVA, Visa, and Ingenico.
Work at Vesta
Javier Ayala Ramirez serves as the Country Manager at Vesta, a position he has held since 2022. In this role, he conducts thorough market research to identify local trends, ensuring the company remains competitive in the Mexican market. He leads the development of marketing and sales teams, leveraging local expertise to enhance the brand's presence. His responsibilities include negotiating with merchants and partner providers to facilitate business expansion efforts.
Previous Experience in Electronic Payments
Javier has extensive experience in the electronic payments industry. He worked at Electronic Data Systems as a Requirements Manager from June 2005 to December 2006. He then joined Gemalto as a Solution Sales professional from April 2007 to June 2012. Following this, he served as a Sales Engineer at Visa from 2012 to 2013, and later as the E-commerce Director at BBVA en México from 2015 to 2022. Additionally, he held a position at Ingenico as Marketing & Business Development Manager in Mexico from 2013 to 2015.
Collaboration with Local Authorities
Throughout his career, Javier has collaborated with key local authorities in the electronic payments sector, including the Comisión Nacional Bancaria y de Valores (CNBV), Banco de México, and the Asociación de Bancos de México (ABM). His work with these organizations has contributed to the development and implementation of market strategies in both the acquirer and issuer business sectors.
Education and Language Proficiency
Javier Ayala Ramirez earned a degree in Electronics and Communications Engineering from Universidad Iberoamericana in Ciudad de México, where he studied from 2001 to 2006. He has achieved proficiency in English (80%) and Portuguese (50%) and is currently learning French. His educational background supports his expertise in the technology and communications fields.