Sabrina Bawuah
About Sabrina Bawuah
Sabrina Bawuah is the Director of Demand Generation at Vesta, where she has worked since 2021. She has extensive experience in marketing, having held various roles at companies such as Ingenico, Verizon Telematics, and The Home Depot.
Current Role at Vesta
Sabrina Bawuah serves as the Director of Demand Generation at Vesta, a position she has held since 2021. In this role, she provides insights and reports on demand generation results on a weekly, monthly, quarterly, and annual basis. She has successfully managed and optimized the relationship with a global demand generation agency to support Vesta's growth marketing needs. Additionally, she has defined key performance indicators (KPIs) and dashboards to measure and optimize demand generation activities.
Previous Experience in Marketing
Prior to her current role, Sabrina Bawuah accumulated extensive marketing experience across various organizations. She worked at Ingenico as Senior Manager Marketing from 2018 to 2021 and as Marketing Programs Manager from 2015 to 2018. Her earlier roles include serving as Senior Marketing Manager at RouteMatch Software from 2011 to 2014 and as Sr. Marketing Specialist at Verizon Telematics, Inc. from 2009 to 2011. She also held a position in marketing and outreach at Livable Buckhead from 2006 to 2009.
Educational Background
Sabrina Bawuah holds a Bachelor's degree in Business/Managerial Economics from the University of Virginia, where she studied from 1997 to 2001. She also earned an MBA in Marketing from Kennesaw State University - Michael J. Coles College of Business, completing her studies from 2005 to 2007. Her educational background provides a solid foundation for her career in marketing and demand generation.
Early Career Experience
Sabrina began her career with various roles that contributed to her professional development. She worked as an HR Coordinator at Turner Broadcasting from 2003 to 2005 and as a Customer Experience Contractor for Weather Interactive at The Weather Channel in 2006. Additionally, she gained experience as an Event Planning Intern with the Chicago Bulls from 2000 to 2001. These early roles helped shape her skills in communication and marketing.
Contributions to Demand Generation
At Vesta, Sabrina Bawuah has implemented a data-driven approach to customize marketing assets and develop initiatives that align with customer journeys and sales-buying stages. She has identified opportunities to improve marketing effectiveness through better audience segmentation and marketing techniques. Her strategic contributions have focused on optimizing demand generation activities and enhancing overall marketing performance.