Alexandre Breillot
About Alexandre Breillot
Alexandre Breillot is the Head of Acquisition at Vestiaire Collective, where he has worked since 2020. He has extensive experience in marketing, having held various leadership roles at Lazada Group and Alibaba Group, among others.
Current Role at Vestiaire Collective
Alexandre Breillot serves as the Head of Acquisition at Vestiaire Collective, a position he has held since 2020. In this role, he is responsible for developing and implementing strategies to drive user acquisition and enhance the platform's visibility in the competitive online marketplace. His experience in digital marketing and strategic planning contributes to the growth and success of Vestiaire Collective.
Previous Experience at Lazada Group
Breillot has extensive experience at Lazada Group, where he held multiple positions from 2015 to 2020. He worked as Head of Social Display, overseeing the Regional Marketing Social Media and Mobile team. He later became VP Marketing for Social Media & RTB Channels and subsequently for Search & Display. His final role at Lazada was as Senior Vice President Marketing, where he focused on marketing strategies across various digital channels.
Educational Background
Breillot has a strong educational background in management and entrepreneurship. He studied at Lycée Saint Erembert, where he achieved a Baccalauréat with Mention Bien. He then attended Classe préparatoire Notre-Dame de Grandchamp before obtaining a Master of Science (MSc) in Management with a focus on Entrepreneurship from ESSEC Business School.
Early Career at Havas Worldwide and Other Companies
Breillot began his career as a Junior Strategic Planner at Havas Worldwide's BETC in 2013. He later gained experience in marketing roles at various companies, including an internship at Chantelle in 2007 and a strategic marketing position at Nina Ricci in 2011. He also worked on a consulting mission at Petit Bateau in 2011 and served as Assistant to the ASEAN Risk Manager at EY in 2009.
Experience at Alibaba Group
Breillot worked at Alibaba Group as Senior Vice President Marketing from 2018 to 2020. In this role, he was involved in marketing initiatives that aimed to enhance brand presence and customer engagement across the Southeast Asian market. His tenure at Alibaba Group further solidified his expertise in digital marketing strategies.