Aminata Ba MBA
About Aminata Ba MBA
Aminata Ba is a Marketing Automation Senior Manager at Vestiaire Collective, where she has worked since 2021. She has a diverse background in marketing and CRM, with previous roles at Zalando SE, L'Oréal, and Louis Vuitton.
Work at Vestiaire Collective
Aminata Ba has been serving as the Marketing Automation Senior Manager at Vestiaire Collective since 2021. In this role, she focuses on enhancing marketing strategies through automation to improve customer engagement and retention. Prior to her current position, she held multiple roles within the company, including Campaign Manager Buyer from 2018 to 2019 and CRM Engagement Manager from 2019 to 2021. Her extensive experience at Vestiaire Collective highlights her expertise in marketing and customer relationship management.
Education and Expertise
Aminata Ba holds a Master's degree from Audencia Business School, completed between 2011 and 2014. She also earned a Master of Science (MS) from Handelshochschule Leipzig in 2013. Additionally, she studied Fashion Marketing Promotion at the University of the Arts London in 2012. Her academic background provides her with a solid foundation in marketing principles and practices, which she applies in her professional roles.
Professional Background
Aminata Ba has a diverse professional background in marketing and customer relationship management. She worked at Zalando SE as a Customer Communication & Marketing Manager from 2015 to 2018. Prior to that, she was a Digital Project Manager Assistant at Mazarine for six months in 2014. Her early career included roles at Deezer as an International CRM Coordinator Assistant and at L'Oréal as a CRM & Ecommerce Assistant. This range of experiences has equipped her with a comprehensive understanding of the marketing landscape.
Career Progression
Aminata Ba's career has shown a clear progression in marketing roles. Starting as a Sales Assistant at Louis Vuitton in 2013, she transitioned to various marketing positions, including Sales Administration, Retail and Communication Assistant at TILA MARCH in 2012. Her roles have evolved from sales to more strategic marketing positions, culminating in her current senior management role at Vestiaire Collective. This trajectory reflects her growth and adaptability in the marketing field.