Brielle Schafroth Bach
About Brielle Schafroth Bach
Brielle Schafroth Bach serves as the SEM & Performance Marketing Manager for the US at Vestiaire Collective, bringing extensive experience in performance marketing from her previous roles at YOOX NET-A-PORTER GROUP and other companies. She holds a Bachelor of Science in Business Administration from Babson College and has a background in International Affairs.
Work at Vestiaire Collective
Brielle Schafroth Bach has been serving as the SEM & Performance Marketing Manager for the US at Vestiaire Collective since 2021. In this role, she focuses on developing and implementing search engine marketing strategies tailored to the US market. Her responsibilities include optimizing performance marketing campaigns to enhance brand visibility and drive customer engagement. Based in New York, she leverages her expertise to contribute to the company's growth in the competitive online luxury resale market.
Previous Experience at YOOX NET-A-PORTER GROUP
Brielle Schafroth Bach has extensive experience at YOOX NET-A-PORTER GROUP, where she held multiple roles from 2019 to 2021. Initially, she worked as a Marketing Assistant for six months, followed by a position as a Jr. Performance Marketing Specialist for six months. She then advanced to the role of Performance Marketing Specialist, where she worked for one year. In these positions, she developed skills in performance marketing, contributing to various campaigns and strategies aimed at enhancing the company's market presence.
Education and Expertise
Brielle Schafroth Bach holds a Bachelor of Science (B.S.) in Business Administration from Babson College, where she concentrated in Global Marketing, Entrepreneurship in Fashion, and Luxury Brand Management. Additionally, she studied Business & International Affairs at IES Abroad, which provided her with a solid foundation in international relations and marketing strategies. Her educational background supports her expertise in SEM and performance marketing, particularly within the fashion and luxury sectors.
Background in Marketing Internships
Brielle Schafroth Bach has gained valuable marketing experience through various internships. She worked as a Marketing Intern at Safran for two months in 2017, where she was exposed to marketing operations. In 2018, she held a position in Partnership Marketing at Tripadvisor for two months in the Greater Boston Area. These roles contributed to her understanding of marketing dynamics and prepared her for her subsequent positions in performance marketing.