Carolina Alegria
About Carolina Alegria
Carolina Alegria serves as the Head of US Marketing at Vestiaire Collective, a position she has held since 2023. Previously, she held various marketing roles at Saks OFF 5TH and other notable companies, accumulating extensive experience in brand marketing and strategy.
Current Role at Vestiaire Collective
Carolina Alegria serves as the Head of US Marketing at Vestiaire Collective, a position she has held since 2023. In this role, she is responsible for leading marketing strategies and initiatives to enhance the brand's presence in the US market. Her work focuses on driving customer engagement and expanding the company's reach within the competitive landscape of luxury resale.
Previous Experience at Saks OFF 5TH
Before joining Vestiaire Collective, Carolina Alegria worked at Saks OFF 5TH in various capacities. She served as Divisional Vice President of Brand Marketing from 2021 to 2023, overseeing brand marketing efforts. Prior to that, she held the position of Director of Integrated Marketing Strategy from 2020 to 2021, where she developed and implemented marketing strategies to enhance brand visibility.
Educational Background
Carolina Alegria has an extensive educational background. She earned her Master of Business Administration (M.B.A.) with a focus on Retail & Marketing from Columbia Business School, studying from 2015 to 2017. She also holds a Bachelor's degree in Political Science and Women's and Gender Studies from Amherst College, which she completed from 2007 to 2011. Additionally, she obtained a Teaching Certification from the University of Pennsylvania, where she studied from 2011 to 2013.
Career Progression and Roles
Throughout her career, Carolina Alegria has held various marketing and strategic roles in the fashion and retail industries. She worked as a Brand Marketing Manager at J.McLaughlin from 2018 to 2020 and as a Retail & Marketing MBA Associate at Rent The Runway in 2017. Her experience also includes positions at Louis Vuitton and CÉLINE, where she contributed to client development and marketing strategies.
Early Career and Internships
Carolina Alegria began her professional journey as a Corporate Paralegal at Wachtell, Lipton, Rosen & Katz from 2013 to 2015. She also gained experience as an intern in the Department of New Products at El Nuevo Dia in 2010. These early roles provided her with foundational skills that she later applied in her marketing and strategic positions.