Céline Lambert
About Céline Lambert
Céline Lambert is a User Acquisition and ASO Manager at Vestiaire Collective, where she has worked since 2020. She has a background in digital marketing and business development, with previous roles at companies such as Deezer and IGLOO.
Current Role at Vestiaire Collective
Céline Lambert serves as the User Acquisition & ASO Manager at Vestiaire Collective since 2020. In this role, she focuses on optimizing user acquisition strategies and app store optimization (ASO) to enhance the company's digital presence. She collaborates with various internal teams, including developers, design, and marketing, to create effective assets for the App Store and Play Store pages. Her responsibilities include performing A/B testing to improve app rankings and drive installs, as well as implementing localized paid acquisition strategies across multiple European countries.
Previous Experience in User Acquisition and Marketing
Before joining Vestiaire Collective, Céline Lambert held several positions in user acquisition and marketing. She worked at Deezer as a Media & Acquisition Manager from 2019 to 2020, and prior to that, she served as a Junior Growth Marketing Manager at the same company from 2018 to 2019. Her earlier experience includes roles as a Business Developer at IGLOO and as an E-commerce Project Manager at Les Petits Frenchies. These positions provided her with a strong foundation in digital marketing and user acquisition strategies.
Educational Background in Management and Finance
Céline Lambert studied at The Hong Kong University of Science and Technology, where she achieved a degree in Management and Finance in 2016. Additionally, she attended EBS - European Business School Paris, where she completed a Master in Management with a focus on Digital Business from 2013 to 2019. This educational background equipped her with essential skills in management, finance, and digital marketing, contributing to her professional development in the tech and marketing sectors.
Skills in Digital Marketing and Campaign Management
Céline Lambert has developed a robust skill set in digital marketing and campaign management throughout her career. She utilizes various platforms, including Smartly for Facebook and Snapchat campaigns, Google Ads, TikTok, and Apple Search Ads, to launch and monitor marketing campaigns. Her expertise includes performing A/B testing to optimize search keywords, descriptions, and visual assets. She also delivers weekly performance analysis and reporting to management, providing insights for strategic decision-making.
Early Career and Internships
Céline Lambert began her career with various roles that laid the groundwork for her expertise in marketing and sales. She worked as a Digital Marketing Intern at MyConnecting from 2015 to 2016 and held sales advisor positions at & Other Stories and Petit Bateau in 2014. Additionally, she gained experience as an Administrative Officer at Genethon in 2016 and as a Chargée de projet marketing at Selecta in 2011. These early roles contributed to her understanding of customer engagement and project management.