Gaya Guiragossian
About Gaya Guiragossian
Gaya Guiragossian serves as the Visual Artistic Director, Stylist, and E-Merchandiser at Vestiaire Collective, where she has worked since 2019. Her diverse background includes roles in marketing, graphic design, and artistic direction across various fashion companies.
Work at Vestiaire Collective
Gaya Guiragossian has been working at Vestiaire Collective since 2019, where she holds the position of Visual Artistic Direction, Stylist, and E-Merchandiser. In this role, she ensures the quality of editorial and product images for both print and digital platforms. Her responsibilities include managing the 'Talking Fashion' channel on the Vestiaire Collective app, coordinating fashion shoots, and liaising with international teams to implement merchandising strategies across various regions.
Previous Experience in Fashion Industry
Prior to her current role, Gaya Guiragossian worked as a Senior Web Designer at Vestiaire Collective from 2017 to 2019, focusing on the UK, US, ROW, and APAC markets. She also served as an Artistic Director at Elleme in Hong Kong from 2015 to 2016. Earlier in her career, she held positions as a Marketing Assistant and Graphic Designer at Mellow Yellow and as a Press Officer Assistant at Ralph Lauren.
Education and Expertise
Gaya Guiragossian studied at ESMOD École Supérieure des Arts et techniques de la Mode, where she specialized in accessories and graduated with a Mention Bien from 2008 to 2011. She furthered her education at Institut Supérieur de Gestion, achieving a Master 2 in Marketing from 2012 to 2014. Her academic background supports her expertise in visual direction and merchandising within the fashion industry.
Skills in Fashion Coordination
In her role at Vestiaire Collective, Gaya Guiragossian coordinates all aspects of fashion shoots. This includes selecting photographers, models, and locations, as well as overseeing hair and makeup, production, and photo retouching. Her organizational skills contribute to the successful execution of visual projects that align with the brand's standards.