In Hae Yeo
About In Hae Yeo
In Hae Yeo is a Senior Brand Marketing Manager at Vestiaire Collective in London, England, with extensive experience in the fashion industry, including roles at Dazed & Confused Korea Magazine and Hermès. She has produced numerous market reports on South Korea and has served as a consultant for the British Fashion Council.
Work at Vestiaire Collective
In Hae Yeo has been serving as the Senior Brand Marketing Manager at Vestiaire Collective since 2022. In this role, she focuses on brand strategy and marketing initiatives to enhance the company's presence in the fashion resale market. Her experience in brand marketing is instrumental in driving the company's objectives in London, England.
Previous Experience in Fashion Media
Before her current position, In Hae Yeo worked as the International Director at Dazed & Confused Korea Magazine from 2017 to 2018. Her responsibilities included overseeing international content and expanding the magazine's reach. Additionally, she held the role of International Features Editor at Noblesse Media in 2000, where she contributed to fashion journalism.
Experience at Hermès
In Hae Yeo worked at Hermès as a Communications Officer from 2001 to 2004. During her tenure, she played a significant role in developing the communications strategy for Hermès Korea, emphasizing localization and storytelling to resonate with the local market.
Consulting and Market Analysis
In Hae Yeo has produced over a dozen market reports focused on the South Korean market, providing detailed analysis and insights. She served as a Korean Market consultant for the British Fashion Council, where she adapted strategies to address the digital shift brought on by the COVID-19 pandemic.
Education and Expertise
In Hae Yeo earned her Bachelor’s Degree in Fashion Design from Ewha Womans University, where she studied from 1996 to 2000. Her educational background provides a solid foundation for her extensive career in fashion marketing and communications.