Léa Leyva
About Léa Leyva
Léa Leyva is a Global Social Media Specialist at Vestiaire Collective, where she has worked since 2023. She has a strong background in social media management and digital marketing, having previously held positions at L'Oréal, Instagram, and Horizon Media, and has been recognized in various prominent publications.
Work at Vestiaire Collective
Léa Leyva has been serving as the Global Social Media Specialist at Vestiaire Collective since 2023. In this role, she has executed multiple viral campaigns, significantly enhancing the brand's online presence. Her efforts have contributed to the company's engagement and reach metrics, showcasing her ability to drive impactful social media strategies.
Previous Experience in Social Media
Prior to her current position, Léa Leyva worked in various roles related to social media and digital marketing. She was a Social Media & Digital Marketing Coordinator at American University from 2016 to 2018. She also held the position of Social Media Strategist at Horizon Media for two months in 2022 and served as a Global Social Media Community Manager at L'Oréal from 2022 to 2023.
Education and Expertise
Léa Leyva has pursued education in marketing and digital marketing. She studied at the Digital Marketing Institute and achieved a Digital Marketing Expert Certification from the American Marketing Association Grand Valley State University in 2022. Her expertise includes advanced knowledge in AI, AR, and 3D photogrammetry, which supports her innovative approach to social media.
Achievements in Social Media Engagement
Léa Leyva has demonstrated significant success in scaling social media engagement. While at L'Oréal, she increased the engagement rate by 12 times and reach by 5 times through self-initiated content. Additionally, she has managed and grown engaged communities with over 1.5 million followers during her tenure at Instagram.
Media Features and Recognition
Léa Leyva has been featured in several prominent publications, including Vogue US, Vogue Italia, Marie Claire, Grazia, Lonely Planet, and Visit Dubai. Her work in social media has garnered attention and recognition, highlighting her influence in the industry.