Linn Norström Weile
About Linn Norström Weile
Linn Norström Weile serves as the Head of Content Strategy and Onsite at Vestiaire Collective in Berlin, Germany, where she has worked since 2022. She has a diverse background in marketing and content strategy, having held various roles in the fashion industry, including co-founding the fashion label Brøgger.
Current Role at Vestiaire Collective
Linn Norström Weile serves as the Head of Content Strategy and Onsite at Vestiaire Collective since 2022. She is based in Berlin, Germany, and has been instrumental in shaping the content strategy for the platform. Her role involves overseeing the development and execution of content initiatives that enhance user engagement and brand visibility.
Previous Experience in Fashion and Marketing
Before her current position, Linn held various roles in the fashion and marketing sectors. She worked as a Freelance Marketing Consultant at lala Berlin GmbH from 2018 to 2019. Additionally, she served as Head of Central Europe & Scandinavia at Vestiaire Collective from 2019 to 2022, and as Business Development Manager APAC from 2017 to 2018. Her experience includes working with YOOX NET-A-PORTER GROUP and THE NET-A-PORTER GROUP in partnership and advertising roles.
Education and Expertise
Linn Norström Weile has a diverse educational background. She studied Business Administration and Psychology at Copenhagen Business School, earning a BSc from 2005 to 2008. She then completed her MSc in International Management at King's College London in 2009. Additionally, she studied Marketing and Communication at Baruch College, achieving her Bachelor's degree in 2007.
Co-founding Brøgger Fashion Label
Linn co-founded the fashion label Brøgger, which is based in London. This venture reflects her commitment to the fashion industry and her entrepreneurial spirit. The brand focuses on contemporary women's fashion, showcasing her expertise in both design and marketing.
Specialization in Social Media and Influencer Strategies
Linn specializes in social media and influencer strategies, leveraging her extensive experience in digital marketing. Her background includes significant roles in event management within the luxury fashion sector and media planning, both in print and online. This expertise enables her to effectively navigate the evolving landscape of fashion marketing.