Louis Giuliani
About Louis Giuliani
Louis Giuliani is a Global Performance Marketing Manager currently working at Vestiaire Collective, where he manages a significant advertising budget and develops digital marketing strategies. He has a diverse background in performance marketing and digital strategy, having held various roles in multiple companies since 2019.
Work at Vestiaire Collective
Louis Giuliani currently serves as the Global Performance Marketing Manager at Vestiaire Collective, a role he has held since 2023. In this position, he manages an advertising budget exceeding 1 million euros, focusing on various international markets, including the Nordics, Benelux, Spain, Portugal, Eastern Europe, and South America. He is responsible for diversifying advertising strategies to reduce dependency on existing channels and plays a key role in the development of automated reporting dashboards to support data-driven decision-making. Prior to this role, he worked as the EMEA Performance Marketing Assistant at Vestiaire Collective from 2022 to 2023.
Experience at AVANTIR
Since 2021, Louis Giuliani has been the Founder of AVANTIR, where he offers digital marketing strategy and operations solutions. This role allows him to leverage his expertise in developing omnichannel digital strategies specifically tailored for start-up environments. His work at AVANTIR complements his extensive experience in performance marketing and digital strategy.
Education and Expertise
Louis Giuliani studied at SKEMA Business School, where he earned a Master in Management (MiM) with a major in Digital Marketing and Data Analytics. He also served as Class President during his studies. Prior to this, he completed a University degree in Corporate and Administrative Management at IUT d'Aix-Marseille and achieved a Baccalauréat série Scientifique from Georges Duby International High School of Luynes. His educational background supports his specialization in digital marketing and data analytics.
Previous Roles and Responsibilities
Before his current roles, Louis held several positions that contributed to his professional development. He worked as a Growth Marketing Manager at Tempr. from 2021 to 2022 and again from 2022 to 2023. He also served as an SEO & Digital Marketing Manager at Netinvestissement from 2020 to 2021. His early career included an internship in Audit & Risk Management at GROUPE ARMINGOL-FICHAUX and a role as a Student & Entrepreneur at Adeline LeBlanc, where he managed an e-shop.
Contributions to Digital Marketing
Louis Giuliani focuses on enhancing digital marketing efforts through innovative strategies. He regularly shares insights on the latest developments in paid media channels with his team, fostering a culture of knowledge sharing. His emphasis on diversifying advertising strategies aims to mitigate risks associated with reliance on specific channels, demonstrating his proactive approach to digital marketing.