Macarena Morilla Domínguez
About Macarena Morilla Domínguez
Macarena Morilla Domínguez is a Fashion Transcreator and Copywriter, currently serving as VP of Communications at Vestiaire Collective. She has extensive experience in translation and localization, having previously worked at KVH Media Group and the European Commission.
Current Role at Vestiaire Collective
Macarena Morilla Domínguez serves as a Fashion Transcreator & Copywriter and VP of Communications at Vestiaire Collective since 2022. In this role, she plays a crucial part in onboarding new members to the translation team and manages the in-house translation team along with a pool of freelancers. She focuses on transcreation, localisation, and copy tasks specifically for the Spanish market, ensuring that the brand's messaging resonates with local audiences. Additionally, she coordinates content delivery from translators by liaising with creative teams to set deadlines.
Previous Experience at Vestiaire Collective
Before her current position, Macarena worked at Vestiaire Collective as a Fashion Transcreator & Copywriter from 2020 to 2022. During this time, she developed a unique Spanish Tone of Voice for the brand's 'Long Live Fashion' philosophy. Her responsibilities included overseeing complex localisation projects in collaboration with both global and regional teams, contributing to the brand's effective communication across diverse markets.
Education and Expertise
Macarena holds a Master's degree in Fashion Innovation & Realisation from Liverpool John Moores University, which she completed from 2019 to 2021. She also studied at Universidad Pablo de Olavide, earning a BA in Translation and Interpreting from 2011 to 2015. Additionally, she achieved a qualification in Experto en Traducción y Marketing: Transcreación y Publicidad Multilingüe from ISTRAD - Instituto Superior de Estudios Lingüísticos y Traducción in 2022. Her academic background equips her with a strong foundation in translation, marketing, and fashion communication.
Career Background
Macarena's career includes various roles in translation and media. She worked as a Foreign News Editor & Translator at KVH Media Group from 2016 to 2018 in Liverpool, where she later served as Senior News Editor, Translator & Team Lead from 2018 to 2020. She also contributed as a Fashion News Contributor at Style Cartel Media LTD. in 2020. Earlier in her career, she worked as a Translator, Content Editor & Project Manager at 75 Proyectos Creativos and briefly at the European Commission on the OTCT Tradutech Project in 2016.
Diversity and Inclusion Initiatives
At Vestiaire Collective, Macarena handles internal communications for the five streams of the Diversity & Inclusion Taskforce. This role involves facilitating discussions and initiatives that promote diversity within the organization, ensuring that various perspectives are represented and valued in the company's operations and culture.