Orlando Cuculiza
About Orlando Cuculiza
Orlando Cuculiza is a Global Brand Manager at Vestiaire Collective in Paris, France, where he has worked since 2022. He has a diverse background in marketing and brand management, with experience in both Europe and Latin America.
Work at Vestiaire Collective
Orlando Cuculiza has been serving as the Global Brand Manager at Vestiaire Collective since 2022. In this role, he is responsible for overseeing brand strategy and development on a global scale. Prior to this position, he worked as a Brand Project Manager at the same company for three months in 2021. His tenure at Vestiaire Collective has been marked by a focus on enhancing brand visibility and engagement in the luxury resale market.
Education and Expertise
Orlando Cuculiza holds a Bachelor of Science degree from Universidad de Lima, where he studied from 2005 to 2010. He furthered his education by obtaining a Master of Business Administration from HEC Paris, completing the program from 2019 to 2021. His academic background supports his expertise in digital product development and marketing strategies, particularly in B2C firms across Europe and Latin America.
Background
Orlando Cuculiza began his career in marketing at Sodimac Perú, where he held various roles including Marketing Assistant and Digital Marketing Supervisor from 2012 to 2015. He then transitioned to Belcorp as Head of Digital Branding for the L'Bel brand from 2015 to 2019. His experience also includes a six-month internship at L'Oréal in 2021, focusing on product development for Lancôme Skincare.
Achievements
Throughout his career, Orlando Cuculiza has demonstrated a strong capability in executing 360 campaigns and sales enablement strategies. His approach is characterized by a commitment to data-driven decision-making, which informs his marketing strategies. His work has contributed to the growth and visibility of the brands he has managed in both European and Latin American markets.