Erica Allaby
About Erica Allaby
Erica Allaby is a Product Marketing Manager at ROBO Global, where she has worked since 2017, and has a background in freelance writing and content creation. She founded TalesOfExploration.com and advocates for authentic writing, contributing to various media outlets in the Dallas/Fort Worth area.
Work at ROBO Global
Erica Allaby has been a key member of ROBO Global since 2014. Initially serving as a Marketing and Communications Specialist until 2017, she transitioned to the role of Content Manager, where she has worked since 2017. In 2021, she advanced to the position of Product Marketing Manager. In her current role, she leads the creation of frameworks and processes that enhance the efficiency of the research team in compiling reports. Her contributions have been instrumental in driving the company's marketing strategies.
Freelance Writing Experience
Erica Allaby has engaged in freelance writing for VisitDFW and Dallasites101, demonstrating her commitment to sharing insights about Dallas. Her freelance work spans several years, including a three-year stint with VisitDFW from 2018 to 2021. Additionally, she founded TalesOfExploration.com, a platform dedicated to exploring various topics related to the brain and the world. Her advocacy for authentic writing has led to publications in both print and digital media.
Educational Background
Erica Allaby holds a Bachelor of Arts (B.A.) in Communication: Journalism from High Point University, where she studied from 2010 to 2014. She also studied Spanish Language and Literature at Universidad de Sevilla for 11 months in 2013. This educational background has equipped her with strong communication skills, which she applies in her professional roles.
Previous Work Experience
Before her tenure at ROBO Global, Erica Allaby gained diverse experience in various roles. She worked as an Editorial Intern at Southern Trade Publications for three months in 2012. In 2014, she served as a Street Team Member for the Dallas Observer for two months. Additionally, she contributed as a writer for The Lala from 2013 to 2014. These roles have contributed to her development as a marketing and communications professional.
Skills and Expertise
Erica Allaby utilizes her expertise as a social media guru to enhance content marketing strategies. Her skills in product marketing and content management are complemented by her experience in freelance writing and editorial roles. This combination of skills allows her to effectively engage audiences and promote authentic storytelling in her work.