Ellen Falltrick, MBA
About Ellen Falltrick, MBA
Ellen Falltrick, MBA, is a Marketing Campaign Manager at Veza in the San Francisco Bay Area, with a diverse background in marketing and business operations.
Current Role as Marketing Campaign Manager
Ellen Falltrick currently serves as the Marketing Campaign Manager at Veza in the San Francisco Bay Area. In this role, she develops and manages personalized lifecycle nurture email cycles to drive engagement and revenue. She leverages creative storytelling techniques to enhance marketing campaigns.
Professional Experience in Marketing
Ellen Falltrick has accumulated extensive experience in various marketing roles. Prior to her current position at Veza, she served as a Digital Marketing Strategist at the same company from 2023 to 2024. Before joining Veza, she worked at Bravado in multiple capacities, including Integrated Marketing Manager and Email Marketing Manager. Additionally, Ellen held roles such as Senior Account Executive and Account Executive at Engelbrecht Advertising. Her career began with roles like Publicity Office Manager at California State University, Chico and Marketing Intern at AS Productions - CSU Chico.
Educational Background
Ellen Falltrick earned her Master of Business Administration (MBA) with a focus on Business Administration and Project Management from California State University, Chico, between 2018 and 2020. She also holds a Bachelor's degree in Business, Management, Marketing, and Related Support Services from California State University, Chico, completed between 2014 and 2018.
Professional Certifications
Ellen Falltrick is a Certified Associate in Project Management (CAPM), a credential that showcases her skills in project management. She also holds a Certificate in Professional Sales, further solidifying her expertise in sales and marketing strategies.
Publications and Thought Leadership
Ellen Falltrick has co-authored and published several books with prominent cybersecurity leaders as part of managing thought leadership programs. She is also a contributing writer for the 'History of Hacks' series on the Veza blog, where she has written articles on various topics, including orphaned accounts, outmaneuvering MFA, SSRF attacks on AWS, and the rising threat of whale phishing.