Alex Van Aanholt
About Alex Van Aanholt
Alex Van Aanholt is a Lifecycle Marketing Manager at VGW, where he has worked since 2021 in Sydney, Australia. He has a background in CRM roles at various companies, including Sportsbet, BetEasy, and William Hill, and holds a Bachelor of Economics from the University of Sydney.
Work at VGW
Alex Van Aanholt has been serving as the Lifecycle Marketing Manager at VGW since 2021. In this role, he is responsible for developing and implementing marketing strategies that enhance customer engagement and retention. His position is based in Sydney, New South Wales, Australia, where he has contributed to the company's marketing efforts for three years.
Previous Experience in CRM
Prior to joining VGW, Alex held several positions in customer relationship management (CRM). He worked as a CRM Executive at Sportsbet for five months in 2020, and at BetEasy for two years from 2018 to 2020. Additionally, he was employed as a CRM Executive at William Hill from 2016 to 2018. These roles provided him with extensive experience in managing customer interactions and enhancing user experience.
Education and Expertise
Alex studied at the University of Sydney, where he earned a Bachelor of Economics with a focus on Economics and Marketing from 2014 to 2017. He also completed his secondary education at St Joseph's College Hunters Hill, achieving a Higher School Certificate. His educational background supports his expertise in marketing and economics.
Career Timeline
Alex's career in marketing and CRM began in 2016 when he joined William Hill. He transitioned to BetEasy in 2018, followed by a role at Sportsbet in 2020. In 2021, he took on the position of Lifecycle Marketing Manager at VGW. This timeline highlights his progressive career development in the marketing field.