Alice Hermann Loureiro
About Alice Hermann Loureiro
Alice Hermann Loureiro is a Performance Marketing Lead at VGW in Sydney, Australia, with extensive international work experience across several countries. She has held various roles in marketing and media, demonstrating strong adaptability and a passion for travel.
Work at VGW
Alice Hermann Loureiro has been serving as the Performance Marketing Lead at VGW since 2020. In this role, she is responsible for overseeing performance marketing strategies and initiatives. Based in Sydney, Australia, she has contributed to VGW's marketing efforts for four years, leveraging her extensive international experience to enhance the company's performance marketing outcomes.
International Work Experience
Alice has extensive international work experience, having lived and worked in multiple countries including Brazil, the United States, Germany, New Zealand, and Australia. This diverse background has equipped her with a strong adaptability to change, which is essential in the dynamic field of marketing. Her global exposure has also enriched her understanding of various markets and consumer behaviors.
Education and Expertise
Alice holds a Bachelor's degree in Advertising from Escola Superior de Propaganda e Marketing, where she studied from 2005 to 2011. Additionally, she has pursued further education at PUCRS and is currently studying Gestão at Perestroika. She has also completed an online course at FGV since 2012. This educational background supports her expertise in performance marketing and digital strategies.
Previous Work Experience
Alice has held various positions in marketing and media across different organizations. She worked as a Media Buyer at glispa GmbH in Berlin from 2013 to 2015 and as a Digital Trader at Omnicom Media Group in Sydney from 2016 to 2018. Her roles have included Marketing Analyst at CFL Gestão e Administração de Obras and Programmatic Media Specialist at OMD New Zealand. These positions have contributed to her comprehensive skill set in performance marketing.
Volunteer Experience
Alice began her professional journey as a volunteer with AIESEC no Brasil from 2007 to 2008 in Porto Alegre. This experience provided her with foundational skills in teamwork and leadership, which have been beneficial throughout her career. Her early involvement in volunteer work reflects her commitment to personal and professional development.