Carlson Smith
About Carlson Smith
Carlson Smith is a Senior Data Analyst at VGW, specializing in data architecture and analytics for online gaming. He has extensive experience in various roles within digital marketing and analytics across multiple companies in Perth, Australia.
Current Role at VGW
Carlson Smith has been serving as a Senior Data Analyst at VGW since 2021. In this role, he focuses on providing insights and clear direction to product and other teams. He defines, structures, implements, and measures A/B tests and new feature releases, contributing to the overall performance and optimization of the company's online gaming platform.
Previous Experience in Data Analytics
Prior to his current position, Carlson Smith held various roles in data analytics and online marketing. He worked at Seven West Media as an Insights & Analytics Manager from 2018 to 2021, where he managed analytics initiatives. Before that, he was the Analytics Solutions Manager at Diji.com from 2015 to 2018, focusing on analytics solutions. Additionally, he served as Head of Search & Analytics at Workhouse Advertising during the same period.
Career in Online Marketing and PPC Management
Carlson Smith has extensive experience in online marketing and PPC management. He worked at Searchsmart Pty Ltd as a Campaign Manager, PPC Manager, and Web Analytics Consultant from 2012 to 2013. He also held the position of Search Manager at Workhouse Advertising from 2014 to 2015. His background includes a consultative approach to analyzing economic and operational metrics for online platforms.
Educational Background in Marketing
Carlson Smith studied at Curtin University, where he earned a Bachelor of Commerce degree with a focus on Marketing. His education spanned from 2008 to 2011, providing him with a solid foundation in marketing principles and practices that he has applied throughout his career.
Founding Member at Australian Digital Marketing Institute
Carlson Smith was a founding member at the Australian Digital Marketing Institute from 2013 to 2014. In this role, he contributed to the development of the institute, focusing on advancing digital marketing education and practices in Australia.