Diana Mozo Anderson
About Diana Mozo Anderson
Diana Mozo Anderson is the Marketing Science Lead at VGW, where she has worked since 2018. She has a background in data analysis and digital marketing, with previous roles at Fair Go Finance Pty Ltd and Dreamfit Foundation.
Current Role at VGW
Diana Mozo Anderson serves as the Marketing Science Lead at VGW, a position she has held since July 2018. In this role, she leads a small team and collaborates with senior management to develop and implement analytics strategies. Her focus is on enhancing advertising capabilities through client strategy, product development, and technology usage. Diana enjoys applying her skills in data analysis, insights, digital marketing, and marketing strategy to projects that align with her interests.
Previous Experience at VGW
Before her current role, Diana worked at VGW as a Data Science Analyst from 2017 to 2018. During her tenure, she contributed to data-driven projects and supported the analytics team in generating insights that informed marketing strategies. Her experience at VGW laid the groundwork for her promotion to Marketing Science Lead.
Career at Fair Go Finance Pty Ltd
Diana Mozo Anderson worked at Fair Go Finance Pty Ltd in various roles from 2011 to 2017. She served as a Digital Marketing Manager from 2011 to 2014, followed by her position as a Customer Insights Analyst from 2015 to 2017. In these roles, she focused on understanding customer behavior and enhancing marketing strategies through data analysis.
Educational Background
Diana studied at Harvard Extension School, where she earned a Data Science Graduate Certificate from 2015 to 2017. She also holds a Bachelor of Communications from Edith Cowan University, obtained from 2008 to 2010. Additionally, she completed a Diploma in Film & Television at TAFE from 2007 to 2008. Her educational background supports her expertise in data analysis and marketing.
Professional Development and Collaboration
Diana seeks opportunities to learn and share knowledge with her team members and stakeholders. She emphasizes generating options for decision-making that maximize outcomes and drive engagement. Her approach fosters a collaborative environment, enhancing the effectiveness of marketing strategies and analytics initiatives.