Emily Johnson
About Emily Johnson
Emily Johnson is a Senior Social Media Specialist at VGW, where she has worked since 2020. With a diverse background in social media management and marketing, she has held various roles across multiple companies, focusing on customer engagement and campaign strategy.
Work at VGW
Emily Johnson has been employed at VGW as a Senior Social Media Specialist since 2020. In this role, she focuses on developing and executing large-scale, social-first competitions aimed at boosting player activity and engagement. She manages substantial budgets for social media campaigns, including dark and boosted posts, and emphasizes all stages of the customer lifecycle. Emily collaborates closely with the Community Management Team to ensure positive customer interactions across social channels.
Previous Experience in Social Media Management
Before her current position at VGW, Emily held several roles in social media management. She worked as a Performance Social Media Manager at NMPi for six months in 2020, where she focused on performance-driven social media strategies. Additionally, she served as a Social Media Manager at Hello Social Australia for one year from 2018 to 2019. Emily also worked as a Content Manager at Jodel for four months in 2018, where she managed content strategies and execution.
Background in Marketing and Communications
Emily has a diverse background in marketing and communications. She worked as a Marketing Manager at Dove & Olive for ten months in 2016 and as a Marketing Coordinator at Gazcorp Pty Ltd for four months in the same year. Additionally, she gained experience as a Brand Ambassador at Mosaic Sales Solutions from 2012 to 2014. Her early career included roles such as a Marketing Intern at Thorogood Sports and a Receptionist at Vanguard Payment Systems.
Education and Expertise
Emily holds a Master's Degree in Public Relations, Advertising, and Applied Communication from UNSW Australia, which she completed in 2014. She also earned a Bachelor's Degree in Criminology from Florida State University, graduating in 2013. Her educational background provides her with a strong foundation in communication strategies and marketing principles, which she applies in her professional roles.
Skills in Social Media Strategy
Emily utilizes social media listening tools to identify trending topics and leverage them for engaging content. She regularly presents campaign plans and results to senior leadership, showcasing her ability to communicate effectively and drive results through social media initiatives. Her expertise includes managing large budgets for social media campaigns and ensuring positive customer interactions across various platforms.