Kevin Shao
About Kevin Shao
Kevin Shao is a Senior Insights Analyst in Marketing Science at VGW, specializing in machine learning and customer lifetime value projection. He has a background in finance and data science, with previous roles at Qantas and Cellarmasters.
Work at VGW
Kevin Shao has been employed at VGW as a Senior Insights Analyst in Marketing Science since 2020. In this role, he focuses on analyzing marketing data to derive insights that inform business strategies. His responsibilities include developing machine learning models to classify VIP customers and identify those at risk of churning. This analytical work supports VGW's marketing efforts and enhances customer engagement strategies.
Education and Expertise
Kevin Shao holds a Bachelor of Economics from the University of New South Wales, where he studied Finance and Economics of Finance from 2009 to 2012. He furthered his education by earning a Masters of Data Science and Innovation from the University of Technology Sydney, completing this program from 2016 to 2020. His academic background provides a strong foundation in both economic principles and data science methodologies, which he applies in his current role.
Background
Kevin Shao completed his secondary education at Chatswood High School, achieving a Higher School Certificate with a score of 87.25 from 2002 to 2008. His early academic achievements set the stage for his later studies in economics and data science. Kevin's professional career includes various roles in marketing analytics, primarily within the aviation and beverage industries, where he developed a diverse skill set in data analysis and customer insights.
Professional Experience at Qantas
Kevin Shao has extensive experience at Qantas, where he held multiple roles from 2015 to 2021. He began as a Marketing Analyst for 11 months in 2015, then progressed to Senior Marketing Analyst from 2016 to 2018, and later served as a Data Scientist in Marketing from 2018 to 2021. His work involved advising on campaign experimental design and focusing on marketing effectiveness, which contributed to the airline's strategic marketing initiatives.
Previous Roles and Contributions
Before joining VGW, Kevin worked in various analytical roles. He served as a Campaign Analyst at Cellarmasters from 2014 to 2015 and as a Marketing Analyst at rawsuga for 9 months in 2013. These positions allowed him to develop skills in campaign analysis and marketing strategy, further enhancing his expertise in customer lifetime value projection and data-driven decision-making.