Mats Johnson
About Mats Johnson
Mats Johnson - Executive Director & Chief Marketing Officer
Mats Johnson currently holds the position of Executive Director & Chief Marketing Officer. In this role, Johnson has led marketing efforts and strategic growth initiatives for several online gaming companies. His responsibilities include overseeing marketing strategies across various digital platforms, focusing on both customer acquisition and retention, and managing the overall brand presence.
Digital Marketing Expertise in the Gaming Industry
Mats Johnson has significant expertise in digital marketing within the online gaming sector. His skill set covers a broad range of digital marketing strategies including customer acquisition and retention. Johnson has adeptly managed marketing campaigns that aim to attract new customers while retaining existing ones, ensuring consistent growth and engagement.
Global Brand Management and Online Brand Building
Mats Johnson has extensive experience in building and managing online brands on a global scale. His work involves developing comprehensive brand strategies that enhance visibility and drive engagement across diverse markets. Johnson's ability to successfully build and manage online brands has been demonstrated across multiple well-known companies in the gaming industry.
Experience with Mergers and Acquisitions in Online Gaming
Mats Johnson has a solid track record in mergers and acquisitions within the online gaming industry. He has played a key role in six successful exits of online gaming companies. One notable transaction includes his involvement in the £2.18 billion sale of Coral Eurobet to Gala Group. His extensive M&A experience underscores his capability in navigating complex business deals and generating significant value.
Leadership in Growth of Prominent Online Gaming Companies
Throughout his career, Mats Johnson has led the growth of several well-known online gaming companies, including Centrebet, Coral Eurobet, Playsafe, and Expekt. His strategic leadership and marketing expertise have been instrumental in driving these companies' success. His role encompasses overseeing company-wide growth initiatives, ensuring robust customer acquisition strategies, and maintaining strong retention rates.