Sonja P.
About Sonja P.
Sonja P. is a Programmatic Lead at VGW, where she has worked since 2019. She has a diverse background in digital trading and campaign management, with previous roles at Accuen and Publicis Media.
Current Role at VGW
Currently, Sonja P. serves as the Programmatic Lead at VGW, a position she has held since 2019. In this role, she is responsible for overseeing programmatic advertising strategies and implementations within the organization. Her work focuses on optimizing digital campaigns and enhancing the overall effectiveness of programmatic buying processes. She operates from Australia, contributing to VGW's growth and success in the digital marketing landscape.
Previous Experience in Digital Trading
Sonja P. has extensive experience in digital trading, having worked at Accuen in various capacities. She began as a Digital Trader for McDonald's from 2015 to 2017, where she managed digital advertising campaigns. Following this, she advanced to the role of Senior Digital Trader for a brief period in 2017. She later served as Programmatic Lead at Accuen from 2017 to 2018, further developing her expertise in programmatic advertising.
Background in Campaign Management
Sonja P. has a solid foundation in campaign management, having worked at Publicis Media. She started as an Activation Executive from 2014 to 2015, where she was involved in executing advertising campaigns. She then transitioned to the role of Campaign Specialist in 2015 for six months, focusing on campaign strategy and execution. This experience contributed to her skills in managing complex advertising initiatives.
Educational Qualifications
Sonja P. earned her Bachelor of Communication from the University of Technology, Sydney, completing her studies from 2009 to 2012. Additionally, she studied Business at TAFE NSW in 2008 for 11 months. Her educational background provides her with a strong understanding of communication strategies and business principles, which are essential in her current role in programmatic advertising.
Career Progression and Roles
Throughout her career, Sonja P. has held various roles that demonstrate her progression in the digital marketing field. She worked as an Account Executive at Adcorp from 2012 to 2014, followed by her time at Publicis Media. After her tenure at Accuen, she joined VGW as an Acquisition Manager from 2018 to 2019 before moving into her current role as Programmatic Lead. Her diverse experience across different organizations has equipped her with a comprehensive skill set in digital marketing.