Steven Lawrence
About Steven Lawrence
Steven Lawrence is the Vice President of CRM at VGW, where he has worked since 2020. He has extensive experience in customer relationship management, having held various positions at companies such as Betfred, Stan James, William Hill, and Littlewoods Gaming.
Current Role at VGW
Steven Lawrence currently serves as the Vice President of CRM at VGW, a position he has held since 2020. He is based in Sydney, New South Wales, Australia. In this role, he is responsible for overseeing customer relationship management strategies and initiatives, focusing on enhancing customer loyalty and engagement.
Previous Experience in CRM Management
Before his current role at VGW, Steven Lawrence held several positions in CRM management. He worked at William Hill as the Head of Sportsbook CRM from 2010 to 2016, where he managed customer engagement strategies for sports betting. Prior to that, he was the CRM Manager at Stan James for one year and at Betfred for 11 months in 2009. He also worked at Littlewoods Gaming as a CRM Manager from 2005 to 2008.
Education and Qualifications
Steven Lawrence studied at Lancaster University from 1998 to 2001, where he earned a Bachelor of Science degree in Business and Management. He later attended Liverpool John Moores University from 2003 to 2005, achieving a Master of Arts in Marketing. His educational background provides a strong foundation for his career in customer relationship management.
Career Progression at VGW
Steven Lawrence's tenure at VGW began as the Head of Loyalty Marketing, a role he held from 2016 to 2020. During this time, he focused on developing and implementing loyalty programs to enhance customer retention. His successful strategies in this position led to his promotion to Vice President of CRM in 2020.