Tser Lih Low
About Tser Lih Low
Tser Lih Low serves as the Head of CRM Developments at VGW, where he has worked since 2020. He has extensive experience in various roles within the telecommunications and banking sectors, emphasizing a leadership style that fosters engagement and motivation.
Current Role at VGW
Tser Lih Low serves as the Head of CRM Developments at VGW, a position he has held since 2020. In this role, he focuses on integrating analytics and customer lifecycle management to enhance customer engagement. His leadership style promotes participation and motivation among team members, fostering a collaborative work environment. His experience at VGW builds on his previous role as Loyalty Marketing Manager, where he contributed to customer retention strategies.
Previous Experience at Vodafone
Tser Lih Low has extensive experience with Vodafone, where he held multiple roles. He began as a Campaign Analyst in 2014 for six months, followed by a position as Lead Campaign Analyst from 2014 to 2015 for 11 months. He then served as Upgrades Lifecycle Manager from 2015 to 2017 for two years. His tenure at Vodafone provided him with valuable insights into campaign management and customer engagement strategies.
Background in Banking and Finance
Before his roles in telecommunications, Tser Lih Low worked in the banking sector. He was a Portfolio Management Unit Analyst at United Overseas Bank (Malaysia) Bhd from 2004 to 2009. He also served as a Business Banking Marketing Manager at EON Bank Berhad from 2009 to 2011. His background in finance and banking has contributed to his analytical skills and understanding of customer needs in various sectors.
Education and Qualifications
Tser Lih Low studied at Curtin University of Technology, where he earned a Bachelor of Business with a focus on Finance. His educational background has equipped him with the necessary skills to analyze financial data and manage customer relationships effectively. This foundation supports his current role in CRM developments.
Diverse Business Experience
Tser Lih Low possesses a diverse business experience that spans various industries, enhancing his ability to engage cross-functionally. His roles have included positions in marketing, analytics, and product management, allowing him to integrate digital-first execution with traditional management practices. This breadth of experience supports his current focus on customer lifecycle management.