Caroline Cocanougher
About Caroline Cocanougher
Caroline Cocanougher serves as the Ad Operations Lead at VI Marketing and Branding, a position she has held since 2022. With a background in advertising and various roles in the marketing field, she has accumulated significant experience over the years.
Ad Operations Lead at VI Marketing and Branding
Caroline Cocanougher has served as the Ad Operations Lead at VI Marketing and Branding since 2022. In this role, she oversees the execution and optimization of advertising campaigns, ensuring that they meet client objectives. Her responsibilities include managing ad operations processes and collaborating with various teams to enhance campaign performance.
Career Progression at VI Marketing and Branding
Cocanougher has had a progressive career at VI Marketing and Branding, starting as a Media Coordinator from 2015 to 2018. She then advanced to the position of Ad Operations Specialist, where she worked from 2018 to 2020. Following this, she took on the role of Senior Ad Operations Specialist from 2020 to 2022 before becoming the Ad Operations Lead.
Previous Experience at VF Corporation
Before her tenure at VI Marketing and Branding, Caroline Cocanougher worked as a Wrangler Marketing Intern at VF Corporation for seven months in 2014 and 2015. This internship provided her with valuable experience in marketing within the apparel industry, contributing to her skill set in advertising and operations.
Educational Background in Advertising
Caroline Cocanougher earned her Bachelor’s Degree in Advertising from the University of Oklahoma, where she studied from 2011 to 2015. This educational background laid the foundation for her career in advertising and marketing, equipping her with essential knowledge and skills relevant to her roles in the industry.
Experience as Digital Strategist
Prior to her roles at VI Marketing and Branding, Cocanougher worked as a Digital Strategist at Lindsey and Asp from 2013 to 2015. In this position, she developed and implemented digital marketing strategies, further enhancing her expertise in the field of advertising.