Connor Lisle
About Connor Lisle
Connor Lisle serves as a Senior Digital Strategist at VI Marketing and Branding in Oklahoma City, Oklahoma, where he has worked since 2022. He has a background in digital strategy and sales, with previous roles at Learfield IMG College Ticket Solutions and notable achievements in campaign development and digital marketing.
Work at VI Marketing and Branding
Connor Lisle has been employed at VI Marketing and Branding since 2022, serving as a Senior Digital Strategist. His role involves developing and implementing digital marketing strategies that drive client engagement and revenue growth. Prior to his current position, he worked as a Digital Strategist at the same company from 2020 to 2022, where he contributed to various successful campaigns.
Previous Experience in Digital Marketing
Before joining VI Marketing and Branding, Connor Lisle held multiple positions at Learfield IMG College Ticket Solutions. He started as a Sales Representative in 2016, then progressed to Account Executive and Senior Account Executive roles from 2016 to 2020. His experience in these roles provided him with a solid foundation in sales and account management within the sports and entertainment sectors.
Education and Expertise
Connor Lisle earned a Bachelor of Business Administration (BBA) from the University of Oklahoma, where he studied Finance and Sports Management with an Analytics Track from 2012 to 2016. His academic background equips him with analytical skills and a strong understanding of business principles, which he applies in his digital marketing strategies.
Achievements in Campaign Development
Connor has successfully developed and implemented marketing campaigns that have yielded significant results. Notably, he created a campaign strategy for the Oklahoma Tourism & Recreation Department that achieved a 33:1 return on investment (ROI) in the 2022 fiscal year, leading to nearly 200,000 visits and over $5 million in lodging revenue for Oklahoma State parks. Additionally, he built the strategy for the 'RoadTripOK' campaign, which received a 2021 YouTube Works award.
Impact on Digital Marketing Strategies
In his role as a digital strategist, Connor Lisle has implemented marketing strategies that have led to substantial improvements in lead generation and cost efficiency. For a regional HVAC company, his digital marketing strategy resulted in a 160% increase in lead volume and a 37% decrease in cost per acquisition (CPA) in the first year. In 2022, campaigns under his direction saw a 350% increase in leads and a 20% decrease in CPA.