Ryan Loftus
About Ryan Loftus
Ryan Loftus is a Senior SEO Strategist currently working at VI Marketing and Branding and Motivas Media since 2022. He has a background in digital marketing and SEO, with previous roles at Edufficient, Sika USA, and Twitch, and holds a Bachelor's degree in Management Information Systems from Bridgewater State University.
Work at VI Marketing and Branding
Ryan Loftus has been serving as a Senior SEO Strategist at VI Marketing and Branding since 2022. In this role, he focuses on developing and implementing data-driven SEO strategies to enhance the company's digital presence. His work involves optimizing content and improving search engine rankings to drive traffic and increase lead generation. Ryan operates in a remote capacity, allowing him to collaborate with various teams and clients effectively.
Previous Experience in SEO
Before joining VI Marketing and Branding, Ryan Loftus worked as a Senior SEO Specialist at Edufficient for five months in 2022. He also held the position of SEO Specialist and Lead Account Manager at Edufficient from 2021 to 2022, where he contributed to various SEO initiatives. Additionally, he has experience as a Senior SEO Strategist at Motivas Media since 2022, further solidifying his expertise in search engine optimization.
Background in Digital Marketing
Ryan Loftus has a diverse background in digital marketing, having worked as a Digital Marketing Coordinator at Sika USA from 2019 to 2021. His role involved coordinating marketing efforts and implementing digital strategies. Prior to that, he served as a Media Broadcast Supervisor at Twitch from 2018 to 2019, where he managed media content. His early career included a position as a 508/WCAG Accessibility Specialist at Braille Works from 2017 to 2018.
Education and Expertise
Ryan Loftus earned a Bachelor's degree in Management Information Systems from Bridgewater State University, where he studied from 2014 to 2016. His educational background provides him with a strong foundation in data analysis and digital strategy. He specializes in leveraging user interface (UI), user experience (UX), and conversion rate optimization (CRO) strategies to enhance lead generation and improve lead quality.