Sara Mekinc
About Sara Mekinc
Sara Mekinc is a Content Specialist at Viberate, where she creates engaging content for industry and tech reports. She has a strong background in marketing communications and public relations, with extensive experience in creative roles across various agencies.
Work at Viberate
Sara Mekinc has been a Content Specialist at Viberate since 2019. In her role, she contributes to the company's industry and tech reports, demonstrating her ability to translate complex data into engaging content. Her work supports Viberate's mission to provide insights into the music industry.
Previous Experience in Marketing and Creative Roles
Before joining Viberate, Sara Mekinc held various positions in the marketing and creative sectors. She worked at Imago marketing agency as a project coordinator for the Trimo Urban Crash project and as a copywriter from 2008 to 2011. She also served as a Copywriter at Luna bwa from 2011 to 2015 and as a Creative Director at Formitas BBDO from 2015 to 2017. Additionally, she worked as an Interactive Creative Director at Pristop from 2017 to 2019.
Education and Expertise
Sara Mekinc studied at Gimnazija Vič, where she completed her high school education from 1997 to 2000. She furthered her studies at the Faculty of Social Sciences, earning a degree in Marketing Communications and Public Relations from 2000 to 2007. Her educational background supports her expertise in conceptual creativity and brand storytelling.
Authorship and Content Creation
In addition to her role at Viberate, Sara Mekinc has authored music editorial pieces that reflect her knowledge of the music industry. Notable works include 'Who owns Christmas - Mariah Carey vs. Wham' and 'How to Land a Soundtrack spot.' These pieces showcase her ability to engage audiences through well-researched and creatively written content.