Anthony Pica
About Anthony Pica
Anthony Pica serves as the Head of Marketing at Vicasso, where he has worked since 2011, contributing to significant growth in the company's marketing strategies. He holds multiple Salesforce certifications and has a background in programming and networking, with experience in both founding and consulting roles in the tech industry.
Work at Vicasso
Anthony Pica has served as the Head of Marketing at Vicasso since 2011, contributing to the company's marketing strategies for over 13 years. In this role, he has focused on strategic planning and marketing for professional services consulting and SaaS products. Prior to his current position, he worked at Vicasso as a Product Marketing & SaaS Consultant for one year, where he gained valuable experience in the marketing sector.
Education and Expertise
Anthony Pica studied Programming and Networking at Mercer County Community College, where he earned an Applied Sciences degree from 2003 to 2006. He furthered his education at Fairleigh Dickinson University, studying Business and Technology and achieving a Bachelor of Arts from 2007 to 2009. Pica holds 12 Salesforce Certifications and was recognized as a Salesforce Marketing Champion in 2021, demonstrating his expertise in Salesforce and marketing strategies.
Background
Before joining Vicasso, Anthony Pica founded Gray Thought Solutions LLC, where he worked for six years from 2005 to 2011. His entrepreneurial experience contributed to his understanding of marketing and product development. In addition to his role at Vicasso, he has been a Founding Member and Contributing Editor at Foster since 2021, further expanding his professional network and influence in the industry.
Achievements
Anthony Pica has significantly impacted Vicasso's growth, contributing to a 28.49% compound annual growth rate through effective marketing strategies. He played a key role in achieving placement on the Inc 5000 list of fastest-growing private companies in America for six consecutive years. Additionally, he designed a comprehensive go-to-market strategy for a SaaS product, which included market research and user interface design. His leadership also contributed to Foster's recognition on the NJBiz Best Places to Work list for seven consecutive years.
Salesforce Community Contributions
Anthony Pica founded the New Jersey Trailblazer Community Group for Salesforce professionals, fostering collaboration and knowledge sharing among industry peers. His efforts in building automated systems in Salesforce have enhanced customer information flow, including lead scoring and MQL/SQL conversion, showcasing his commitment to improving marketing processes and customer engagement.