Caroline Churchill
About Caroline Churchill
Caroline Churchill serves as the Chief Marketing Officer at Victory Capital Management, where she has worked since 2014. With a strong background in brand management and marketing across various channels, she previously held senior marketing roles at Janus Capital Group and The Vanguard Group.
Work at Victory Capital Management
Caroline Churchill has served as the Chief Marketing Officer at Victory Capital Management since 2014. In this role, she oversees the marketing strategies and initiatives for the firm, which is based in San Antonio, Texas. Her responsibilities include managing brand development, digital marketing, and corporate sponsorships. Churchill has played a key role in enhancing the company's market presence and driving growth through innovative marketing solutions.
Previous Experience at Janus Capital Group
Before her tenure at Victory Capital, Caroline Churchill worked at Janus Capital Group as Senior Vice President of Marketing from 2001 to 2014. During her 13 years at Janus, she was instrumental in shaping the marketing strategies that supported the firm's growth and brand positioning in the competitive financial services industry.
Education and Expertise
Caroline Churchill holds a Bachelor of Arts degree in Journalism from Penn State University, where she studied from 1979 to 1983. She furthered her education by earning a Master of Business Administration (MBA) from the University of Colorado between 2010 and 2012. Her academic background complements her extensive expertise in brand management, digital and social media, investor relations, and marketing across various distribution channels.
Background in Marketing and Leadership
Caroline Churchill has a robust background in marketing, having previously held the position of Principal at The Vanguard Group from 1989 to 1999. She possesses a strong ability to develop executive communications for senior leadership, including CEOs. Churchill is recognized for her leadership skills, having built high-performing teams and established effective business relationships throughout her career.
Experience in Marketing Integration Projects
Throughout her career, Caroline Churchill has led numerous marketing integration projects aimed at supporting strategic acquisitions. Her experience in this area has allowed her to effectively manage marketing functions across various sectors, including institutional, intermediary, retirement, insurance, and retail direct businesses.