Daniel Mallaco
About Daniel Mallaco
Daniel Mallaco is a Client Success Manager at VidMob, where he has worked since 2022. He has a diverse background in marketing and research, having held various roles at companies such as Ambev and Vitta, and he specializes in leveraging data for marketing and media projects.
Current Role at VidMob
Daniel Mallaco currently serves as a Client Success Manager at VidMob, a position he has held since 2022 in New York, United States. In this role, he focuses on leveraging data to support both internal and external stakeholders in various marketing and media projects. His responsibilities include ensuring client satisfaction and optimizing campaign performance.
Previous Experience at VidMob
Before his current role, Daniel worked at VidMob as the Senior Manager of Research & Innovation from 2021 to 2022. During his tenure, he contributed to the development of innovative strategies that enhanced the company's research capabilities and supported client projects.
Marketing Roles at Ambev
Daniel has extensive experience at Ambev, where he held multiple positions. He served as Marketing Manager from 2018 to 2019, followed by a role as Marketing Solutions Manager for 9 months in 2020. He also worked as Head of Digital Media from 2020 to 2021, and as Media Manager from 2016 to 2017. His work involved managing both digital-only and integrated online/offline marketing campaigns.
Educational Background
Daniel studied at Universidade de São Paulo, where he earned a Master of Engineering (MEng) in Electrical and Electronics Engineering from 2011 to 2015. This educational background provided him with a strong analytical foundation that he applies in his marketing career.
Expertise in Creative Analytics
Daniel specializes in creative analytics, which involves translating creative data into actionable insights. His expertise allows him to balance branding and direct response campaign objectives effectively. He has experience working with Fortune 500 companies, including AB InBev, J&J, L’Oréal, NFL, Meta, and Snapchat.