Lisa Haskins
About Lisa Haskins
Lisa Haskins serves as the Director of Marketing and Operations for EMEA and APAC at VidMob, where she has worked since 2021. With a background in creative data and marketing across various industries, she has over seven years of experience applying AI to marketing and media leadership.
Current Role at VidMob
Lisa Haskins serves as the Director of Marketing and Operations for EMEA & APAC at VidMob, a position she has held since 2021. Based in Dublin, County Dublin, Ireland, she oversees marketing strategies and operational functions across these regions. Her role involves leveraging her extensive experience in marketing and operations to drive growth and enhance the company's presence in the competitive landscape.
Previous Experience at VidMob
Prior to her current role, Lisa Haskins worked at VidMob as the Head of Creative Data and Sales Enablement for EMEA & APAC from 2020 to 2021. She also held the position of Senior Creative Data Lead for EMEA & APAC from 2019 to 2020. During her tenure, she contributed to the company's innovative approach to creative data utilization in marketing.
Marketing Leadership at KN Group
Lisa Haskins was the Head of Marketing for Ireland, the UK, Africa, and the Caribbean at KN Group from 2013 to 2016. In this role, she managed marketing initiatives across diverse regions, focusing on brand development and market penetration strategies. Her leadership contributed to the company's marketing effectiveness during this period.
Educational Background
Lisa Haskins has a diverse educational background. She earned a Higher National Diploma in Print Journalism from Ballyfermot College from 2011 to 2013. She also holds a Bachelor's Degree in Media Production Management from Dublin City University, completed from 2013 to 2014. Additionally, she pursued a Master's Degree in International Business Development at the Irish Management Institute from 2014 to 2016.
Recognitions and Expertise
Lisa Haskins has been recognized for her contributions to the field, being named one of WMB’s Best Women in Technology in 2022. She possesses expert knowledge in multi-platform marketing and has over seven years of experience in applying AI to marketing and media leadership. In 2019, she was recognized as Ireland's Research and Innovation Professional.