Krystal Gonzalez
About Krystal Gonzalez
Krystal Gonzalez is a Marketing Manager with extensive experience in the event management and marketing sectors. She has held various roles at ASM Global and SMG, and currently works at Oak View Group, focusing on enhancing venue visibility and event promotion.
Current Role at Oak View Group
Krystal Gonzalez serves as the Marketing Manager at Oak View Group since 2021. In this role, she is responsible for developing marketing strategies and managing promotional activities for the organization. Her focus includes enhancing venue visibility and collaborating with local influencers to promote events effectively. She has been instrumental in implementing new sales initiatives that align with current market trends.
Previous Experience at ASM Global
Krystal Gonzalez previously worked at Official ASM Global in various capacities. She served as Marketing Manager for 10 months in 2021, where she initiated venue advertising strategies for employment and facility rentals. Prior to that, she held the position of Sales & Marketing Coordinator from 2015 to 2020, contributing to website enhancements and event visibility through strategic signage placement.
Event Management Background
Gonzalez has extensive experience in event management through her roles at SMG | Worldwide Entertainment & Convention Venue Management. She worked as Event Coordinator from 2014 to 2015 and as Event Staff/Vault Cashier from 2012 to 2013. Additionally, she served as Assistant to the Director of Event Services and as a Human Resources Assistant, gaining valuable insights into the operational aspects of event management.
Educational Qualifications
Krystal Gonzalez holds a Master's degree in Sport Hospitality from The University of Alabama, which she completed in 2022. She also earned a Bachelor of Science in Sports Management from Texas A&M University-Corpus Christi, graduating in 2012. Earlier, she studied at The University of Texas at San Antonio for one year, further enhancing her knowledge in the field.
Skills and Contributions
Gonzalez has demonstrated skills in graphic design and marketing communications. She has designed and optimized graphics for client events and authored press releases to improve media coverage. Her efforts in coordinating with local libraries for marquee signage and producing the annual Sales and Marketing Plan have contributed to the overall marketing strategy of the venues she has worked with.