Lowell Berg
About Lowell Berg
Lowell Berg serves as the Vice President of Premium at Oak View Group, where he has worked since 2022. He has extensive experience in ticket sales and premium services, having held various roles at IMG Learfield Ticket Solutions and The University of Texas at Austin.
Current Role at Oak View Group
Lowell Berg serves as Vice President, Premium at Oak View Group, a position he has held since 2022. Based in Austin, Texas, he focuses on the development and execution of premium services strategies aimed at enhancing client experiences. His role involves contributing to the strategic growth of the organization and supporting its mission to innovate within the industry.
Previous Experience in Ticket Sales
Before joining Oak View Group, Lowell Berg held various positions at IMG Learfield Ticket Solutions. He worked as an Account Executive for Syracuse Athletics from 2012 to 2013, and later served as General Manager for Ticket Sales at Penn State Athletics from 2014 to 2017. He also held the position of Senior Account Executive for Penn State Athletics from 2013 to 2014. His experience in ticket sales spans multiple institutions, showcasing his expertise in the field.
Role at The University of Texas at Austin
Lowell Berg worked as Director of Ticket Sales & Service at The University of Texas at Austin from 2017 to 2020. In this role, he was responsible for overseeing ticket sales operations and enhancing service delivery within the athletics department. His contributions during this period supported the university's ticketing strategies.
Education and Academic Background
Lowell Berg studied at Ohio University, where he focused on Sport Management and Business Administration, graduating in the Class of 2012. Prior to that, he attended John Jay High School from 2004 to 2008. His educational background laid the foundation for his career in sports management and ticket sales.
Contributions to Industry Innovation
At Oak View Group, Lowell Berg has played a key role in the strategic growth and risk-taking initiatives that contribute to the company's global expansion. He has been instrumental in developing innovative premium service offerings, aligning with the organization's mission to be a positive disruption in the industry.