Matt Cowie
About Matt Cowie
Matt Cowie serves as the Assistant General Manager and Director of Operations at the Mullins Center in Amherst, Massachusetts. With extensive experience in event management and operations, he has worked in various roles across notable organizations, including Feld Entertainment and Alli Sports.
Current Role at Oak View Group
Matt Cowie serves as the Assistant General Manager and Director of Operations at the Mullins Center, a position he has held since 2023. In this role, he is responsible for overseeing the daily operations of the venue, ensuring that events run smoothly and efficiently. His leadership contributes to the overall success of the Mullins Center, which hosts a variety of events, including concerts and sports competitions.
Previous Experience at Feld Entertainment
Cowie worked at Feld Entertainment from 2005 to 2015, where he held multiple roles, including Event Manager and Senior Event Manager. During his tenure, he managed touring productions in over 100 professional sports venues across more than 15 countries. His efforts reached an audience of over 20 million people and generated over $100 million in revenue. He also managed a $3 million annual operations budget for Monster Jam and oversaw VIP and guest experiences.
Education and Certifications
Matt Cowie earned a Bachelor of Arts in Sports Management from the University of Massachusetts, Amherst, where he studied from 1999 to 2003. Additionally, he obtained a certification in OSHA: Public Sector Safety and Fundamentals in General Industry & Construction from Keene State College, completing the program in 2021. His educational background supports his expertise in venue management and operations.
Career Background in Venue Management
Cowie has extensive experience in venue management, having worked in various capacities across multiple organizations. He served as Facility Manager and Safety Officer for the Town of South Hadley from 2019 to 2021. Prior to that, he was the Director of Operations at Spectra for the Mullins Center from 2017 to 2019. His diverse roles have equipped him with a comprehensive understanding of the operational needs of large venues.
Awards and Recognitions
Throughout his career, Matt Cowie has received recognition for his contributions to event management. He was awarded Rookie of the Year in 2005 and the Rising Star Award in 2008 during his time at Feld Entertainment. These awards highlight his commitment to excellence and his impact within the industry.