William Balfour
About William Balfour
William Balfour serves as the Assistant General Manager and Director of Marketing & Sales at Oak View Group, where he has worked since 2009. He manages marketing efforts, oversees sponsorship and sales, and is involved in event planning for the Tribute Communities Centre in Oshawa, Ontario.
Current Role at Oak View Group
William Balfour serves as the Assistant General Manager and Director of Marketing & Sales at Oak View Group. He has held this position since 2009, contributing 15 years of experience in Oshawa, Ontario, Canada. In this role, he oversees various aspects of marketing and sales, including sponsorship and suite leasing at the Tribute Communities Centre. His responsibilities include managing social media and graphic design efforts to promote events, ensuring effective communication and engagement with the community.
Previous Experience at Spectra
Before his current role, William Balfour worked as a Marketing Intern at Spectra from 2008 to 2009 for a duration of 8 months. This early experience provided him with foundational skills in marketing, which he has since applied in his career at Oak View Group. His internship involved assisting with marketing initiatives, contributing to his understanding of the industry.
Education and Expertise
William Balfour studied at Ontario Tech University, where he earned a Bachelor of Commerce (Honours) degree with a focus on Marketing from 2006 to 2010. He also completed his secondary education at Eastdale CVI. His academic background has equipped him with the necessary skills and knowledge to excel in his marketing and sales roles within the events and entertainment sector.
Event Management and Strategic Planning
In his current position, William Balfour is involved in event booking and creation at the Tribute Communities Centre. He ensures a diverse range of entertainment offerings, enhancing the venue's appeal. Additionally, he engages in strategic planning and public relations efforts to strengthen the centre's brand presence in the community, focusing on integrated marketing and sales campaigns to drive engagement and attendance.