Alexandra Beucler
About Alexandra Beucler
Alexandra Beucler is the Senior Director of Global Brand Management & Content Systems at Viking Cruises, with extensive experience in brand management, marketing communications, and business operations.
Title
Alexandra Beucler holds the position of Senior Director, Global Brand Management & Content Systems at Viking Cruises.
Current Position at Viking Cruises
Alexandra Beucler currently works at Viking Cruises as the Senior Director, Global Brand Management & Content Systems. In this hybrid role, she oversees the comprehensive branding strategy and content management systems.
Previous Roles at Viking Cruises
Prior to her current position, Alexandra served as Director of Brand Management at Viking Cruises from 2019 to 2021. Before that, she was the Senior Manager, Marketing Communications from 2015 to 2018. In these roles, she managed branding initiatives, marketing communication strategies, and brand management projects to enhance Viking Cruises' market presence.
Experience at Marc Friedland Couture Communications
From 2012 to 2015, Alexandra worked at Marc Friedland Couture Communications / Creative Intelligence, Inc. as the Director of Accounts in Los Angeles, CA. She serviced high-profile clients including the Academy Of Motion Picture Arts & Sciences, Christian Dior Couture, and the National September 11 Memorial & Museum.
Roles at The Original Farmers Market and Foote, Cone & Belding
Alexandra held the position of Head of Business Operations at The Original Farmers Market (Monsieur Marcel) from 2007 to 2011 in Los Angeles, CA. Earlier in her career, she worked as an Account Executive at Foote, Cone & Belding from 2000 to 2003, focusing on client relations and marketing strategies.
Time at Christian Dior
Alexandra's early career includes a role as International Media Coordinator at Christian Dior in Paris, France, from 1998 to 1999. In this position, she was involved in coordinating international media strategies for the luxury brand.
Education and Expertise
Alexandra Beucler earned an MBA from Sciences Po and holds a BA in International Affairs with a double major in Communications and Political Science from the University of Colorado Denver.
Key Projects and Achievements
Alexandra led the launch of Viking.TV, a significant content production initiative that includes video content. She implemented a headless architecture using Magnolia and Adobe Experience Manager (AEM) for content and digital asset management, achieving a top 1% Adobe adoption score for Viking Cruises. Additionally, she launched an automated composition program for personalized passenger cruise documents.
Leadership and Team Management
In her current role, Alexandra manages a team of 15 full-time employees. Her leadership encompasses diverse responsibilities in brand strategy and technology, ensuring enterprise readiness and scalability across different geographies.