Barry Johnston
About Barry Johnston
Barry Johnston is the Director of Business Development at Viking Cruises in the Greater Atlanta Area, with a background in business development roles at Universal Orlando and Six Flags Over Georgia.
Company
Barry Johnston currently works at Viking Cruises as the Director of Business Development in the Greater Atlanta Area. He collaborates with top producing travel agencies in the Southeast to drive sales and develop robust marketing strategies.
Title
Barry Johnston holds the position of Director of Business Development at Viking Cruises. He has previously held roles such as Business Development Manager at Universal Orlando and Account Executive at Six Flags Over Georgia.
Education and Expertise
Barry Johnston earned a Bachelor of Arts (B.A.) in History from the University of West Georgia, studying from 1985 to 1990. His expertise spans marketing plan designs, travel advisor training, and hosting consumer-facing events to drive sales.
Career in Business Development
Barry Johnston has a notable career in business development, currently serving as the Director of Business Development at Viking Cruises. Prior to this role, he was a Business Development Manager at Universal Orlando for 14 years and an Account Executive at Six Flags Over Georgia for 8 years.
Military Service
Barry Johnston served in the United States Marine Corps as an E5 from 1984 to 1991. This experience likely instilled in him attributes of discipline and leadership that have carried into his business career.
Viking Cruises Initiatives
At Viking Cruises, Barry Johnston organizes consumer-facing Viking Cruise Nights both in person and virtually. He designs and implements marketing plans, trains travel advisors, and presents at trade and consumer shows. His efforts are aimed at boosting sales and building relationships with various travel agencies.
Travel Agency Collaboration
Barry Johnston works with some of the top producing travel agencies in the Southeast, including AAA ACG, AAA Alliance, Travel Experts, The Cruise Web, and more. He has also managed relationships with agencies like AAA Tennessee and Brownell Travel, leveraging his skills to foster strong business partnerships.
Recognition
In recognition of his efforts, Barry Johnston was awarded the 2020 Viking Director of Business Development for the year. This accolade underscores his contributions and successful initiatives within the company.