Ian Jeffries
About Ian Jeffries
Ian Jeffries is the Vice President of Content & Global Communications at Viking Cruises, with over 17 years of experience in marketing communications, specializing in travel, hospitality, and lifestyle brands.
Current Position at Viking Cruises
Ian Jeffries currently holds the position of Vice President, Content & Global Communications at Viking Cruises. He started this role in January 2022 and is based in Los Angeles, California. In this role, he oversees content strategy and global communications initiatives for the company.
Career at Edelman
Before joining Viking Cruises, Ian Jeffries spent 14 years at Edelman, where he served as the Senior Vice President, Travel & Tourism Lead. His tenure at Edelman began in 2008 and ended in 2022. During his time at Edelman, Jeffries was instrumental in developing and leading travel and tourism communication strategies and initiatives.
Previous Roles in Public Relations
Ian Jeffries gained extensive experience in public relations through various roles. He worked as an Account Supervisor at Cohn & Wolfe from 2006 to 2008 and earlier as a Senior Account Executive at Edelman from 2005 to 2006. Before that, he served as an Account Executive at Cohn & Wolfe from 2003 to 2005 and started his career as an Intern at Ketchum from 2002 to 2003.
Educational Background in Public Relations
Ian Jeffries holds a Bachelor of Arts (B.A.) in Public Relations from both the University of Southern California and Kent State University. He studied at the University of Southern California from 2001 to 2003 and at Kent State University from 1999 to 2001. His academic background laid the foundation for his career in marketing communications.
Areas of Expertise
With over 17 years of experience, Ian Jeffries specializes in a variety of areas within marketing communications. His expertise includes executive communications, product launches, media relations strategy, media training, crisis and issues management, message development, and stakeholder engagement. He has a substantial background in building and counseling travel, hospitality, and lifestyle brands.